The global berries and grapes market size attained a value of 233.69 billion in 2023. The market is expected to grow at a CAGR of 5.5% between 2024 and 2032, reaching almost 378.63 billion by 2032.
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The increasing consumer awareness and surging purchasing power are aiding the market growth of berries and grapes. Moreover, the easy availability of both fresh and processed berries due to the expansion of retail outlets such as supermarkets and convenience stores is further boosting the market growth. The rising popularity of superfoods in North America owing to the hectic lifestyles of the working population is also catalysing the market growth. The incorporation of berries in various convenience foods and beverages to increase its nutritional component is augmenting the industry growth. In addition, berries and grapes are ideal snacking options owing to their taste and ease of consumptions. Hence, they are increasingly consumed owing to the trend of healthy snacking. This is significantly contributing to the overall growth of the berries and grapes industry.
Recent research and advances promoting the scientific understanding of the health benefits of berries and grapes are aiding the market growth. Berries not only promote health but also prevent various chronic illnesses like cancer, neurodegenerative, and heart diseases. The trend of consumption of foods with medicinal properties as a dietary intervention for disease prevention is also propelling the market growth. The introduction of new varieties and flavours of berries and grapes by major companies is further augmenting the industry growth. The trend of superfoods which involves the consumption of leafy vegetables, berries, grapes, nuts, and seeds, among others, is contributing significantly to the market growth. Berries have been a staple ingredient in many food products, including muffins and pancakes. The globalisation of dietary preferences is further propelling the market growth.
Grapes and berries are small and fleshy fruits that are derived from a single ovary of an individual flower. They are consumed extensively as fruits and in the form of jams, pies, and cakes. Berries and grapes are associated with numerous health benefits and are a rich source of vitamin C, fibre, and minerals. Moreover, they can regulate blood sugar and prevent various chronic illnesses.
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Based on nature, the market is bifurcated into:
On the basis of type, the market is segmented into:
The market can be broadly categorised on the basis of its applications into:
On the basis of distribution channel, the market is divided into:
The EMR report looks into the regional markets of berries and grapes like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The trend of clean labels and whole foods is anticipated to invigorate the market growth. As consumers are preferring more natural, authentic, and less processed food, the demand for berries and grapes is significantly increasing, which is further propelling the market growth. The development of innovative products such as cereal bars and smoothie bars by major companies is providing further impetus to the market growth. In addition, the rising demand for comfort food, especially among the young population, is increasing the demand for blueberries. As blueberries are a traditional food with familiar flavours, consumers are seeking traditional flavours while experiencing unfamiliar food trends. This is also accelerating the market growth. Furthermore, the surging use of berries in breakfast cereals and bakery products to enhance the flavour and taste is catalysing the growth of the industry.
Innovations in the production of berries, along with the development of superior berries using scientific advances, are expected to fuel the market growth. The increasing use of machine harvests to reduce production costs and increase the profitability of blueberries is also driving the market growth. Moreover, the expansion of production is enabling the availability of berries as fresh fruits during the entire year rather than a season. This is augmenting the market growth. The demand for organic food is rising significantly among health-conscious consumers. This is increasing the consumption of organic fresh berries and grapes owing to their nutritional components. Also, the rising demand for organic berries in food processed products owing to inflating disposable income is providing further impetus to the market growth.
The report presents a detailed analysis of the following key players in the global berries and grapes market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
